max page and darth vader commercial

Readers rate 'The Force' as top Super Bowl ad

The commercial aired last night during Super Bowl XLV and featured a small Darth Vader who audiences were anxious to unmask. According to Los Angeles Times
The ad features a young child, actor Max Page, in full-on Darth Vader costume trying to use his mystical powers to move the washing machine, family dog and a doll — all unsuccessfully.
The dejected Dark Lord mopes around the kitchen before trying one more use of The Force on his dad’s Volkswagen. Channeling his power, he starts the car and seems surprised (well, as surprised as anyone wearing a full helmet-mask can look) that he was able to do it.

max page and darth vader commercial

Meet Max Page, the boy in the Darth Vader commercial

Max Page, the kid in the Darth Vader commercial, has been unmasked -- and he looks like Luke Skywalker? Max  and his mom, Jennifer Page, hit the "Today" show to enjoy a bit of the Super Bowl Sunday limelight on Monday, without the mask.The Darth Vader commercial for Volkswagen was 6-year-old Max's first national spot, his mom told Matt Lauer and Meredith Vieira (see the video below). Like last year's Old Spice commercial starring Isaiah Mustafa, the Darth Vader ad went up on YouTube ahead of game day; unlike that spot, the Volkswagen ad actually ran during the Super Bowl.That's even wilder than Mustafa's experience: He said his commercial, which went up online Feb. 4, 2010,  had about 30,000 views before the game, then after the spot was broadcast the day after the game, the views climbed to about 250,000. "The Man Your Man Could Smell Like" has topped 29 million views in a year; Max's mini-Darth spot is already approaching 16 million.